Awareness is a vital aspect of any social change movement, and human rights movements all over the world have used the media as a vehicle for public education. This section will provide you with ideas on how to develop a media strategy and tips on how to work with the media. In addition, you will learn how to develop and utilize a variety of tools to strengthen your work with the media.
Case StudiesLearn from the successes and challenges of your colleagues! This section will provide you with examples of effective media strategies from human rights activists around the world.
Contacting the MediaThe media can be a powerful tool for social change, but initiating work with the media can be a daunting prospect. Where do you begin? This section will illuminate the first steps you must take in order to develop a clear public message and an effective and practical media strategy. You will also find helpful tips on identifying and cultivating your media contacts.
Working with the MediaThe media can help you to educate the public about human rights violations. Effectively publicizing your issue can strengthen the impact you have on your target audience, and help to mobilize communities into action. In this section, you will learn how to work with the media to get your message across. You will find methods of developing tools for a wide array of media outlets including television, newspaper and radio. This section reviews how to develop media tools such as press kits and letters, as well as how to conduct interviews and press conferences.
